How do I tell what my deliverability score is?

As a marketer, ensuring that your emails reach subscribers’ inboxes is crucial. However, with the rise of email filters and the increased competition for attention in the inbox, achieving good deliverability rates can be challenging. Therefore, it is essential to monitor your deliverability score regularly to ensure that your email marketing efforts are not going to waste. Here are some steps to help you determine your deliverability score and improve your email campaigns’ performance.

Step 1: Choose an Email Service Provider

The first step in monitoring your deliverability score is to select a reliable email service provider (ESP). Most ESPs provide email deliverability reports that allow you to monitor your emails’ delivery rates, open rates, click-through rates, bounce rates, and spam complaint rates.

Step 2: Check Your Email Campaign Performance

Once you have chosen your ESP, you can begin to analyze your email campaign’s performance. Look for metrics such as open rates, click-through rates, and unsubscribe rates. These metrics will help you determine whether your email campaigns resonate with your audience.

Step 3: Monitor Your Bounce Rates

A high bounce rate can negatively impact your deliverability score. Bounces occur when an email is undeliverable, usually due to an invalid email address or a full inbox. Soft bounces occur when an email address is temporarily unavailable, while hard bounces occur when an email address is permanently invalid.

To reduce bounce rates, ensure your email list is clean and up-to-date. Remove any invalid email addresses, and monitor your email list regularly to identify any addresses that bounce.

Step 4: Check Your Spam Complaint Rates

Spam complaints occur when a subscriber marks your email as spam. A high spam complaint rate can harm your sender’s reputation and affect your deliverability score. To reduce your spam complaint rates, ensure your email content is relevant, engaging, and valuable to your subscribers. Also, provide an easy way for subscribers to opt out of your emails.

Step 5: Monitor Your Sender Reputation

Your sender reputation is a score assigned by mailbox providers that indicates your email domain’s trustworthiness. A good sender reputation can improve your email deliverability, while a bad reputation can harm it.

To monitor your sender reputation, use a tool like Sender Score or Barracuda Reputation. These tools provide an overall score based on your email-sending history, complaint rates, and other factors.

In conclusion, monitoring your deliverability score is essential to the success of your email marketing efforts. By tracking your email campaigns’ performance, monitoring your bounce rates and spam complaint rates, and monitoring your sender reputation, you can ensure that your emails reach the inboxes of your subscribers. Remember, a good deliverability score takes time and effort to achieve, but the results are worth it.


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